Belching Out the Devil

Global Adventures with Coca-Cola

Paperback, 384 pages

English language

Published Aug. 4, 2009 by Ebury Press.

ISBN:
978-0-09-192704-2
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OCLC Number:
317747677

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A dangerously entertaining trip with Mark Thomas in search of the real story behind Coca-ColaCoca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space.From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't stretch to mentioning: child labourers in the sugar cane fields of El Salvador, a Colombian deliveryman threatened with death by vigilantes simply for joining a trade union, and many other stories.Provocative, funny and stirring, Belching Out the Devil uncovers the truth behind one of the planet's biggest brands.

2 editions

Subjects

  • Business & Investing -- Industries & Professions -- Hospitality, Travel & Tourism
  • Cooking, Food & Wine -- Drinks & Beverages
  • Nonfiction -- Politics
  • Nonfiction -- Social Sciences -- Political Science
  • Nonfiction -- Social Sciences -- Popular Culture